Nestled near the famous Sugarloaf Mountain and the sunlit beaches of Rio de Janeiro, Benzão is more than just a café – it’s a community. Named after the Brazilian term for “big blessing,” Benzão brings people together over the rich flavors of Brazil. Here, every visit feels like a warm embrace, with the cozy scent of freshly brewed coffee and the taste of traditional Brazilian treats that spark memories and create new ones.

The branding captures the vibrant yet relaxed essence of Brazilian culture. The soft yellow, red, green, and white color palette draws inspiration from the Brazilian flag, but with muted tones to evoke a warm and approachable atmosphere. Photography features scenes of nature and people in Brazil, reinforcing the connection to the country’s rich culture and community. The typography combines a bold, hand-drawn style for the logo, adding a playful and artisanal touch, with clean, narrow fonts for the body text to ensure readability and balance. Together, these elements create a brand identity that feels chill, welcoming, and deeply rooted in Brazilian heritage.